$250 million reasons why ethnographic research can provide value to companies
Written by louise on April 7th, 2009From the press release: “The combination of Intel’s leading capabilities in ethnographic research and technology development combined with GE’s world-class expertise and global distribution strengths in healthcare IT, electronic medical records, critical care and passive monitoring is a strong strategic fit.”
http://www.intel.com/pressroom/archive/releases/20090402corp.htm?iid=pr1_releasepri_20090402r