Have most things we do become throw-away? I struggle to remember the last thing I did that became more than just a failed marketing idea. We write documents and no-one reads them, presentations are given once and forgotten. Is this just evolution at work in the industry we’re in? Or is it much easier if things don’t become real - no pesky users, no critical problems to be solved, a much quieter life….

The small companies aim to be purchased by the bigger companies before they have to worry about too many of the hard problems, and the big companies are too sluggish to be able to cope with new innovations, so new ideas disappear into that great black hole, whilst they are desperately trying to figure out what to do with this new company they just bought.